This is a single sentence suggested for addition to a contract. Yes, a single sentence. This, my friends, is Legalese:

Notwithstanding the immediately preceding sentence, if the named parties in such action (including impleaded parties) include the indemnified and the indemnifying parties, and the indemnified party shall have been advised by counsel that there may be a conflict between the positions of the indemnifying party and the indemnified party in conducting the defense of such action or that there are legal defenses available to such indemnified party different from or in addition to those available to the indemnifying party, then counsel for the indemnified party shall be entitled, if the indemnified party so elects, to conduct the defense to the extent reasonably determined by such counsel to be necessary to protect the interests of the indemnified party, at the expense of the indemnifying party, if it is determined by a court of competent jurisdiction that under the terms of this SOW the indemnified party is entitled to indemnification hereunder.

Note: I originally posted what I thought was a single sentence with 255 words. It was actually two sentences, and I missed the punctuation (a period) that was buried in the mess. I have edited this post to include the first sentence, along with readability results from Edit Central. Thanks go to Angela Colter for the link to that service.


  • Flesch reading ease score: -85.1
  • Automated readability index: 78.2
  • Flesch-Kincaid grade level: 62.2
  • Coleman-Liau index: 15.4
  • Gunning fog index: 67.1
  • SMOG index: 32
  • 953 characters
  • 805 non-space characters
  • 795 letters/numbers
  • 149 words
  • 28 complex words
  • 248 syllables
  • 1 sentence
  • 5.34 chars per word
  • 1.66 syllables per word
  • 149 words per sentence

SXSW and related activity

I’ve been in Austin, Texas for the annual South By Southwest interactive conference. A lot of my activity here has been focused on cycling and triathlon training, talking with new, current, and prospective clients/colleagues, and exploring ideas related to the web industry. Bikehugger put on another amazing event (the Mobile Social SXSW), which I’ll be writing more about over on

For details on my posts for Bikehugger, visit

More updates will be posted here as soon as I’m back home from Austin.

Austin CarShare has vehicles with bike racks - a nice touch.

The Austin CarShare offers vehicles with bike racks.


SmartyPig goes live!

A little over a year ago, I received a call from a guy named Mike Ferrari who had what sounded like a fantastic idea for a website. Simply put, he wanted to build an online bank offering high-yield savings accounts with a social twist.

Problem solving ideas

With people sliding into debt for small, medium and big ticket items, why not offer a way for people to establish accounts with specific savings goals? And why not allow users to share their goals publicly so that family, friends and even perfect strangers could contribute safely and securely? Couple those ideas with additional discounts offered by best-in-class retailers when savings goals/accounts are redeemed, and that’s an idea a whole lot of people can benefit from.

Our work together

We (Happy Cog) worked with Mike and the team at SmartyPig to refine the banking experience, which is often overly complex and rigid, into a easily understood and pleasing process without forsaking valid security concerns and controls.

About my savings goal

I’ve been working with a highly-regarded, Austin-based bike builder named Whitney Moyer. I decided to set this up as my first public SmartyPig goal. Feel free to contribute as much as you wish to my goal or setup your own account and take advantage of the savings system built with users in mind.

If you want to check out the progress on the bike build, just let me know by commenting below.